How Gesex Uses Clarifresh® to Modernize and Improve Quality Control in Fresh Fruit

Executive Summary

Gesex, a Chilean exporter of grapes and stone fruit supplying markets in the United States and other international destinations, partnered with Clarifresh® to digitize and standardize its quality control operations.

During a customer webinar hosted by Clarifresh® for the Spanish-speaking fresh produce industry, Cristian Merino, Head of Postharvest at Gesex, explained how the company implemented Clarifresh’s AI-powered quality management solution and the operational impact it had on inspections, reporting, and decision-making.

Gesex has worked with Clarifresh since the company’s early stages and has actively participated in both the validation and development of the product.

The Challenge

Like many fresh fruit exporters, Gesex faced several quality control challenges:

• Inconsistent quality measurements across the supply chain
• Manual inspection processes and reliance on paper
• Limited visibility into real-time quality data
• Variability among inspectors and across destinations
• Slow reporting during peak-demand seasons

As discussed during the webinar, the industry relied on different standards and measurement methods across growers, exporters, logistics providers, and end customers.

Gesex needed a more objective, scalable, and efficient quality control process that could support the growth of its export volumes while also improving operational consistency.

The Solution

Gesex implemented Clarifresh®’s AI-powered quality control platform across its operations.

The solution enabled the company to digitize inspections directly through mobile devices, replace manual processes, and generate real-time quality reports.

The main capabilities used by Gesex include:

• Mobile quality inspections
• AI-powered defect and size assessment
• Standardized inspection protocols
• Digital reporting and analytics
• Real-time operational visibility
• Centralized quality data management

The implementation helped Gesex move from manual spreadsheets and subjective inspections to a data-driven quality management workflow.

“Clarifresh means leaving behind paper and manual measuring instruments and moving toward automated quality control.”

Why Did Gesex Choose Clarifresh?

During the webinar, Cristian Merino explained that one of the main reasons for adopting Clarifresh was to improve the objectivity of inspections.

“The goal was to reduce deviations and improve inspection consistency.”

Gesex also wanted to determine whether artificial intelligence could genuinely improve its day-to-day quality operations.

“We wanted to test whether artificial intelligence could truly provide greater objectivity compared with traditional quality control systems in the packing facility.”

The company worked closely with Clarifresh throughout the implementation process and provided continuous feedback to help improve the system.

Results and Operational Impact

Greater Inspection Efficiency

One of the most significant improvements discussed during the webinar was the increase in inspection productivity.

By digitizing workflows and simplifying data collection, Gesex inspectors were able to complete more inspections in less time and with greater consistency.

More Objective Quality Assessments

The AI-powered system helped reduce variability among inspectors and enabled more standardized evaluations.

This resulted in:

• Greater consistency across teams
• Better alignment with customer expectations
• More reliable inspection data
• Faster identification of quality issues

Gesex highlighted objectivity as one of the most important operational benefits of the solution.

Better Visibility Throughout the Season

Gesex also emphasized the importance of having measurable indicators throughout the entire season.

“We need access to real-time information and a consolidated analysis at the end of the season so that we can evaluate how the fruit performed throughout the entire period and support better decision-making.”

Through centralized digital reporting, Gesex gained better visibility into trends, performance metrics, and operational results.

Fewer Manual Processes

Before implementing Clarifresh, inspections relied heavily on paper and disconnected systems.

Following the implementation, Gesex was able to:

• Reduce manual data entry
• Improve reporting speed
• Simplify communication between teams
• Access inspection data in real time

This helped optimize postharvest operations during periods of high export activity.

Collaboration and Partnership

A key topic discussed during the webinar was the collaborative relationship between Gesex and Clarifresh.

As an early customer, Gesex provided operational feedback that helped shape the development of the product.

This collaboration demonstrates how close cooperation between technology providers and exporters can accelerate innovation in the fresh produce industry.

Conclusion

Gesex’s implementation of Clarifresh demonstrates how AI-powered quality control can help fresh fruit exporters modernize their operations, improve inspection consistency, and increase efficiency.

By replacing manual processes with standardized digital workflows, Gesex achieved:

• Faster inspections
• More objective quality assessments
• Greater operational visibility
• Improved reporting capabilities
• Greater efficiency across quality operations

As the fresh produce industry continues to adopt digital technologies, Gesex’s experience highlights the growing role of artificial intelligence in creating smarter and more scalable quality management systems.

About Clarifresh®

Clarifresh® is an AI-powered quality intelligence platform for the fresh fruit and vegetable industry. The company helps growers, packing facilities, exporters, retailers, and quality teams standardize inspections, digitize quality operations, and improve supply chain visibility through computer vision and real-time analytics.