Exciting News: Clarifruit has Rebranded to Clarifresh!

OUR VISION

Empowering Stakeholders with Accurate Quality Control Data

Quality control may be the keystone of the global fresh food supply chain. Despite its importance, methods remain manual, subjective, and inefficient.
Clarifresh is changing this with an AI-powered platform.

bg

Our Story

When Avi Schwartzer picked a surprisingly bland clementine from a tree in his backyard, he had a eureka moment that would eventually lead him to co-found Clarifresh. Finding no end-to-end tool on the market that could accurately perform QC of fruits and vegetables, he set about developing one himself.

Along the way, he discovered that the way fruit and vegetables are picked and evaluated has hardly changed in decades. In fact, while digital transformation is revolutionizing every industry under the sun, fruit and vegetable QC has been left in the shade.

At Clarifresh, we are meeting this challenge head on by revolutionizing the fresh produce supply chain from field to fork, bringing it into the digital age, and contributing to a world standard for fresh produce evaluation. The result: favorable revenue opportunities for all stakeholders in the fresh produce supply chain and reduced global waste.

Our Management Team

Our management team has vast experience working with global companies. Together, they bring three pillars of expertise to their passion for our product and work. Avi has a wealth of product knowledge, Ruby – software development expertise and R&D leadership in multiple startups, and Elad – deep understanding and leadership experience in the global business, deal-making and finance worlds.

Elad Mardix
linkedin

CEO & Co-Founder

Avi Schwartzer
linkedin

COO & Co-Founder

Ruby Boyarski
linkedin

CTO & Co-Founder

bg

Our Investors

Grant from the European Union Horizon 2020 EIC Program
Grant from Australia's Hort Innovation December 2024 Program
Our Partners

Perfect your quality management for everything fresh.