Exciting News: Clarifruit has Rebranded to Clarifresh!

Privacy Policy

Last updated: February 12, 2025

This Privacy Policy (“Privacy Policy“) describes the policies and practices of Clarifuit Ltd. (d/b/a Clarifresh) (“we”, “us” or “Clarifresh”) in connection with collection, processing, use and disclosure of your personal information that you provide to us or that may be generated by your use of the Clarifresh Application (the “Service“). It is clarified that you do not have a legal obligation to provide us your information. By accessing or using the Service, you expressly consent to the terms of this Privacy Policy, and to the collection, processing, use and disclosure of your information, including Personal Information (as specified below), in accordance with the terms of the Privacy Policy. If you disagree to any term provided herein, please do not use our Service.

In addition to this policy, please also review our End User License Agreement, available at https://www.clarifresh.com/eula/, which this Privacy Policy in incorporated thereto by reference, along with such other policies of which you may be notified of by us from time to time.

Clarifresh’s Privacy Philosophy

Your privacy is important to Clarifresh. Therefore, we have chosen to undertake appropriate safeguards to protect our users’ account information. Nevertheless, Clarifresh cannot, unfortunately, guarantee the security of users’ account information because factors such as hardware and software failure, unauthorized access to our servers or our users’ accounts, and other factors, may compromise the security of our users’ account information. We welcome any comments and suggestions for improvement at: info@clarifresh.com

Collection of Personal Information

We collect information in three basic ways:

  1. We collect information that you voluntarily provide to become a registered user of our Service, and when you use certain aspects of our Service (e.g. entering a full name and an email address on your Clarifresh account).
  2. We collect location information when you use the Service. For example, when you scan or take a sample or a photo of an agricultural product, we keep track of their location. The location information is not intended for tracking users, but to correlate the location of the scans, samples or photos. You can stop sharing location information at any time by changing the settings in your mobile device. For further information please consult your device’s manual.
  3. When you browse or use our Service, technological tools including “Log Data” and “Cookies” collect certain information, as explained in the following section.

What Information We Collect and for What Purposes

  1. Personal information. When you register with us through the Service to become a registered User of Clarifresh, we will ask you for certain information about you that can be used to contact or identify you (“Personal Information”). Personal Information may include, but is not limited to, your full name, email address and location information.We use your Personal Information (in some cases, in conjunction with your “Non-Identifying Information,” see below) to provide the Service to you. For example:
    – Account registration. We create your User account for your use of the Service based upon the Personal Information you provide.
    – Access to information generated by you through the Service. We provide you access to the information you provide or generate when you use the Service, such as the information you generate in the Service when you make a scan or take a sample or a photo of an agricultural product.
    – CommunicationsWe use your Personal Information to contact you with Clarifresh newsletters, marketing materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications.
    – Customer service. We use your Personal Information to respond to your questions and/or inquiries and to improve your customer experience.
  2. Non-Identifying Information. We also collect other information that you provide as part of registration, the operation, and usage of the Services, as well as any other content or data that cannot reasonably be used to identify or contact you (“Non-Identifying Information”). Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be personally identified or contacted. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other Non-Identifying Information. For example: scan, photo or sample of an agricultural product may be shared in a non-identifying way as Non-Identifying Information, across users, for statistical purposes.
  3. Log Data. When you visit the Service, our servers automatically record information that your device sends whenever you use the Service (“Log Data”). This Log Data may include information such as the device type, system and application software, IMSI/IMEI info, access times and dates, technical data, and other statistics. We use this information to monitor and analyze use of the Service and the Service’s technical administration, to increase our Service’s functionality and user-friendliness, and to better tailor our Service to our visitors’ needs.
  4. Cookies. Like many online services, Clarifresh may use “cookies” on our Service to collect information about website usage and activity, such as extent of services users and frequency of use. We use this information to further improve our services. A cookie is a small data file that we transfer to your computer or mobile device’s memory.

How We Share Your Personal Information

  1. Clarifresh users. When you register through the Service and submit Personal Information to create a profile, and through use of the Service generate certain Personal Information, other Clarifresh Users from your organization or who use the same account, will see your Personal Information, and you hereby consent to such sharing of your Personal Information.
  2. Aggregate information and non-identifying information. We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, usage analytics, statistical purposes, demographic profiling and other purposes.
  3. Service providers. We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services (e.g., maintenance and support services, database management and processing, web analytics and improvement of the Service’s features) or to assist us in analyzing how our Service are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  4. Compliance with laws and law enforcement. Clarifresh cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We can disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process including, but not limited to, subpoenas, to protect the property and rights of Clarifresh or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable activity.
  5. Business transfers. Clarifresh may sell, divest, transfer, assign, share or otherwise engage in a transaction that involves, some or all of our assets, including any or all of the information described in this Policy, in the course of a corporate divestiture, merger, acquisition, joint venture, bankruptcy, dissolution, reorganization, or any other similar transaction or proceeding.
  6. Consent transfers. Transfer to a third party subject to the relevant consent of the information subject.

How You Can Protect Your Privacy

You have several choices regarding the use of information on our Service:

  1. Email communications. If you decide at any time that you no longer wish to receive email communications from us, please follow the unsubscribe instructions provided in any of the communications.
  2. Location information. You can stop sharing location information at any time by changing the settings in your mobile device. For further information please consult your device’s manual.

Business Transfers

In the conduct of our business, we may sell certain of our assets. Information collected from users of the Service, including personal information, could be transferred as part of such transaction. By submitting your personal information through the Service, you agree that your information may be transferred to third parties under such or similar circumstances.

Minimum Age 

The Services is not directed to individuals under the age of 18, and we request that these individuals not provide personal information through the Service. If your child has submitted Personal Information and you would like to request that such Personal Information be removed, please contact us.

Changes to this Privacy Policy

Clarifresh may occasionally revise this Privacy Policy to reflect changes in its Services and other practices. Therefore, you should review Clarifresh’s Privacy Policy prior to each use of the Service, particularly each time before you submit your personal information through the Service, so you could be informed of any changes in our privacy practices. At all times, the most current version of our privacy policy will supersede any other versions of our privacy policy. You can check when the Privacy Policy was last modified by checking the “Last updated” located at the top of the Privacy Policy. If the policies described in our Privacy Policy change in any material respect, we will notify you by posting the revised policy on our Web site, by email, or by other means that we may choose and as required by applicable law. We may apply changes to information previously collected by us, to the extent permitted by law. If you do not agree to be bound by the terms of the new or modified Privacy Policy, you agree to immediately notify us that your personal information should be deleted. Your continued use of the Service after such changes become effective constitutes your acceptance of any such changes.

PII (Personally Identifiable Information) Rights

  • The right to request access to specific pieces of personal data collected, categories of personal data collected, sources from whom the personal data was collected, and the purpose of collecting personal data.
  • The right to request rectification or erasure of personal data or
    restrict its processing.
  • The right to object to the processing of personal data, including the
    right to direct the company not to sell personal data to third
    parties.
  • The right to equal services and prices without discrimination.

To exercise these rights, please contact us at info@clarifresh.com.

Data Retention

We may retain your personal data for as long as it is reasonably needed to maintain and expand our relationship and provide you with our Services and offerings; in order to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes (e.g. as required by laws applicable to log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), all in accordance with our data retention policy and at our reasonable discretion. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of such data, the potential risk of harm from unauthorized use or disclosure of such data, the purposes for which we process it, and the applicable legal requirements. If you have any questions about our data retention policy, please contact us by email at info@clarifresh.com.

Use of Third-Party Service Providers (Data Processors)

We may engage third-party service providers to process personal data on our behalf. These service providers are considered data processors and provide a variety of services that help us deliver our offerings to you. We ensure that all data processors we engage with are compliant with applicable data protection laws and maintain appropriate security measures to protect your personal data.

Below is a list of the key third-party service providers (data processors) we use, along with the nature of the services they provide:

1. Amazon Web Services (AWS)
Services Provided: Cloud storage, computing services, and other infrastructure services.

Purpose of Processing: AWS processes personal data to provide cloud storage and data processing services in support of our operations.

Data Processing Agreement: We have entered into a Data Processing Agreement (DPA) with AWS to ensure that they process personal data in accordance with applicable data protection laws, specifically the General Data Protection Regulation (GDPR).

Security Measures: AWS employs robust security measures, including data encryption and secure access protocols, to protect personal data.
Sub-processors: AWS may use sub-processors to assist in providing services. We ensure that AWS’s DPA covers the use of sub-processors and requires them to comply with similar data protection obligations.

Data Transfers: Personal data may be transferred to AWS data centres located outside of your country. We ensure that such transfers comply with applicable data protection laws and take appropriate safeguards to protect your data.

2. [HubSpot]
Services Provided:  Email marketing, customer, relationship management, data storage

Purpose of Processing: The purpose of processing data is to send marketing emails and communication emails.

Applying for a job at Clarifresh

If you apply for a job at Clarifresh, we collect and use your Personal Information for legitimate human resources and business management reasons including:

  • Identifying and evaluating candidates for potential employment, as well as for future roles that may become available.
  • Recordkeeping in relation to recruiting and hiring.
  • Ensuring compliance with legal requirements, including diversity and inclusion requirements and practices.
  • Conducting criminal history checks as permitted by applicable law.
  • Protecting our legal rights to the extent authorized or permitted by law; or
  • Emergency situations where the health or safety of one or more individuals may be endangered.

We retain this information in accordance with our retention policy.

How to Contact Us

If you have any questions or comments regarding this Privacy Policy, you can contact us by email at info@clarifresh.com.

General

This Privacy Policy replaces all previous disclosures we may have provided to you about our privacy practices associated with the Service. The examples contained in this Privacy Policy are illustrations only and are not intended to be exhaustive.