Clarifresh at Global Produce Events: Insights from Four Markets Shaping the Future of Fresh
- Quality Control App
Four continents. Four conferences. One global mission: better produce quality, powered by better data.
From policy challenges in Washington to tech transformation in Peru, Clarifresh has been on the ground at four of the fresh produce industry’s most influential events:
- Hort Connections in Australia
- IFPA’s Supply Chain of the Future & Washington Conference
- Festival of Fresh in the UK
- Agrofest Peru 2025
These conferences provided a unique opportunity to hear from growers, exporters, policymakers, and retailers about what’s next for quality control.
Each event surfaced critical themes like real-time visibility, sustainability, standardization, and proactive insights. And while the priorities varied by region, the global direction was clear: better data, earlier intervention, and smarter, tech-enabled decision-making. Here’s a closer look at what we took away, and how Clarifresh is helping the industry make progress against its most critical challenges.
Early-Stage Quality Control at Hort Connections (Australia)
At Hort Connections, the spotlight was firmly on moving quality control upstream, starting with the grower. Industry leaders emphasized the importance of real-time quality data to reduce waste and ensure consistency.
Key insights:
- There’s a growing recognition of the need for standardized assessments at every inspection point to ensure consistent benchmarks.
- The demand for real-time visibility across the supply chain is higher than ever. Organizations want transparency and visibility, starting in the field and extending through retail.
- Attendees were interested in Clarifresh’s upcoming Ask Me Anything (AMA) tool. This AI-powered tool offers instant answers to quality-related questions, improving in-field decision-making.
Looking ahead, the conversation is already shifting from reactive metrics to predictive, proactive solutions. Tools like Clarifresh are helping drive that shift by combining accurate quality data with AI-driven intelligence.
Data Standards & Policy at IFPA (USA)
As both a vendor sponsor and active participant, Clarifresh contributed to two major IFPA events: the Supply Chain of the Future and the Washington Conference. The Supply Chain of the Future focused on innovation and data standards across partners, while the Washington Conference zeroed in on policy and regulation shaping the future of access, labor, and food safety.
Key Takeaways from the Supply Chain of the Future:
- Shared quality data across the value chain is key to predicting shelf-life, reducing waste, and enabling smarter pricing decisions.
- Harmonizing quality standards remains a core priority to ensure seamless trade between partners, especially as global sourcing becomes more complex.
Major Topics at the Washington Conference:
- Critical policy topics included the delayed Farm Bill, proposed WIC/SNAP cuts, H-2 visa program reforms, and the future of food safety regulation.
- ClariFresh’s platform supports these policy goals through preventative quality risk management and increased transparency across the chain.
Our presence at these events underscored how tech and policy are increasingly intertwined. Enabling access to real-time quality data not only helps commercial partners, it also supports broader public health and food access initiatives.
Tech + Sustainability at Festival of Fresh (UK)
Clarifresh made a strong impression at the Festival of Fresh, with brand visibility and new leads across the UK market.
One of the most consistent themes throughout the event was the convergence of technology and sustainability. The result of that convergence is a shift toward a fully integrated, tech-enabled model that spans the entire “seed to shelf” journey.
Conversations at the event highlighted a shared vision: data and sustainability are no longer separate goals. Stakeholders want to reduce emissions, optimize logistics, and deliver higher quality produce without compromise. ClariFresh was seen as a natural fit for that future, helping brands act on quality in real time while supporting broader ESG goals.
Bridging the Tech Gap at Agrofest Peru 2025 (LATAM)
At Agrofest Peru 2025, ClariFresh hosted a booth and gave two well-received talks: one to exporting companies and another on the Summit’s main stage.
Regional insights:
- There’s limited visibility into fruit quality at origin, making it difficult for exporters to react in real-time.
- Latin America is urgently seeking to close the tech gap between their markets and those in the US/EU.
- ClariFresh was recognized as a bridge to help modernize quality control at scale.
- Barriers such as hardware costs and poor internet connectivity continue to slow adoption, but momentum is building.
Agro-industrial companies across the region are increasingly motivated to invest in modern quality management tools, and ClariFresh is well-positioned to meet that demand. As Cristóbal Apablaza, Head of LATAM & Spain, put it:
“Latin America is at a turning point. There’s a strong appetite for better quality control, and companies are starting to recognize how much they can gain from better data. At Agrofest, it was clear that the conversation is shifting from awareness to action.”
Turning Event Momentum into Market Impact
Our participation in these four global events reflects Clarifresh’s role at the intersection of technology, quality, and industry transformation. As markets demand faster insights, standardized language, and smarter prevention—not just detection—we’re building solutions that make it possible.
Whether it’s harmonizing standards across international supply chains, delivering field-level insights to growers, or supporting equitable access to fresh food through better policy alignment, ClariFresh is committed to helping every link in the chain perform at its best.
From real-time visibility to AI-powered answers, Clarifresh is helping reshape how the industry thinks about quality.
